Search Overview
Cirkul, an innovator in the beverage industry and the fastest-selling home goods item in Walmart’s history, is pleased to welcome Tim Ferris as Vice President of Growth & Media. Tim brings a wealth of experience in performance marketing, data analysis, and media strategy.
He previously served as Head of Marketing at Independence Pet Group and as Head of Precision Marketing & Data Analytics at Dunkin’ Brands, where he doubled media channel sales through data-driven digital marketing initiatives. Tim holds a B.S. in Management Science from MIT, with a dual concentration in Marketing and Operations Research.
The Challenge
Cirkul, one of the fastest-growing beverage technology companies in the United States, partnered with our firm to identify a Vice President of Growth to lead their omnichannel advertising strategy and execution. The role required an experienced performance marketing leader who could drive results across both digital and traditional media channels while building and developing a high-performing team.
Key Requirements
- Deep expertise in performance marketing and media buying strategy across multiple channels
- - Strong analytical capabilities with experience in attribution modeling and testing methodologies
- - Track record of managing significant marketing budgets
- - Experience driving retail success through strategic media initiatives
- - Proven leadership abilities in building and developing marketing teams
The Solution
After an extensive search process, we successfully placed Tim Ferris as Vice President of Growth & Media. Tim brings a wealth of relevant experience in performance marketing, data analysis, and media strategy. His background includes:
- - Leadership experience in precision marketing and data analytics at Dunkin' Brands
- - Proven track record of doubling media channel sales through data-driven digital marketing initiatives
- - Strong educational foundation with a B.S. in Management Science from MIT, dual concentration in Marketing and Operations Research
- - Experience managing large-scale media budgets and agency relationships
The Impact
Tim's appointment strengthens Cirkul's marketing leadership team at a crucial time in the company's growth journey. His expertise in performance marketing and data-driven decision making aligns perfectly with Cirkul's focus on expanding their omnichannel presence and scaling their innovative beverage platform.
Why This Search Succeeded
Several factors contributed to the successful outcome of this search:
- Deep Understanding of Requirements: Our team took time to thoroughly understand not just the technical requirements but also the strategic importance of the role.
- Precise Candidate Targeting: We identified candidates with the specific blend of performance marketing expertise and leadership experience needed.
- Cultural Alignment: Beyond technical qualifications, we ensured the selected candidate aligned with Cirkul's innovative and growth-oriented culture.
- Strategic Timing: The placement came at an optimal time as Cirkul continues to expand its retail presence and enhance its marketing capabilities.
About Cirkul
Cirkul is revolutionizing the beverage industry with its innovative hydration platform that allows users to customize flavor and nutritional content to their preferences. The company has experienced remarkable growth and is recognized as one of the fastest-selling home goods items in Walmart's history.
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