Vardis Places Nichole Upshaw as CHRO of Cirkul


Vardis Partners is excited to announce the placement of Nichole Upshaw as the new Chief Human Resources Officer (CHRO) at Cirkul. Known for its revolutionary approach in the beverage industry, Cirkul is transforming modern consumer packaged goods by promoting healthier lifestyles through its unique water bottle and cartridge technology. By making drinking water more enjoyable and personalized, Cirkul has not only enhanced consumer health but also made significant strides in environmental sustainability by saving over 250 million plastic bottles since 2018.

Nichole steps into Cirkul, a company that's redefining CPG with its mission to make the world healthier and its commitment to digital-first, US-based manufacturing and eco-friendly practices. Her impressive background in human resources and talent management, honed at leading organizations like Jushi Holdings Inc and RaceTrac Petroleum, Inc., positions her perfectly to guide Cirkul's HR strategy towards supporting this dynamic and innovative culture.

At Jushi Holdings, Nichole was instrumental in scaling the human resources operations amidst rapid company growth, focusing on strategic planning, organizational design, and executive coaching. Her approach to integrating human capital strategies with business objectives led to significant advancements in performance management and talent development.

Her tenure at RaceTrac Petroleum, Inc. showcased her exceptional skills in multi-location leadership, talent management, and fostering a collaborative culture between field and corporate offices. Nichole's commitment to employee experience, diversity, and inclusion has been a cornerstone of her career, consistently yielding impactful results.

Nichole's educational foundation in Business Management with a concentration in Human Resources from Florida Gulf Coast University, coupled with her active participation in professional groups and her industry certifications, reflect her dedication to continuous professional growth.

In her new role at Cirkul, Nichole is set to play a pivotal role in aligning HR strategies with the company's innovative and growth-oriented business model. Her experience and vision are poised to enhance Cirkul's unique culture, emphasizing consumer health, personal choice, and environmental sustainability.

Vardis Partners is proud to have facilitated this key placement. We are confident that Nichole Upshaw's expertise and leadership will significantly contribute to Cirkul's continued success and its mission of reinventing CPG while prioritizing consumer wellness and ecological responsibility.

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